This short 15 second commercial was a project I completed earlier this year for a local food manufacturing company. It's a full animation piece, the highlight being my 3D animated character(s). This spot was aired on national television as well as on Asia's cable network, Astro, over the Chinese New Year period.

I wouldn't really call it a concept, but the main goal of this short ad was to make it appealing to children, hence the liberal use of bright, saturated colors - namely red and yellow. And of course, the introduction of the animated lion (not real lion, lion dance kind of lion), which was animated more like a puppy dog to make it look more friendly and dare I say it, cute. Ah, well, the people you have to please in this line of work.

Modeled, Textured and Animated in Alias Maya with fur created using Joe Alter's Shave & A Haircut.

Save the QuickTime movie here: http://www.timshim.com/downloads/DahfaCNY_Spot.mov